Food Companies Commit to Reducing Calories, Teens Thought Smokeless Tobacco Products Were Candy Named Best/Worst Prevention Ideas of the Week

Food companies committing to take 1.5 trillion calories out of their products by 2015 was named the “Best Prevention Idea of the Week,” while teens mistaking smokeless tobacco products for candy was named the “Worst Prevention Idea of the Week."

The “Best/Worst” awards are announced each week in “Prevention Matters,” the blog of Partnership for Prevention. Nominees are submitted by Partnership staff as well as the general public, and are voted on by the staff. Partnership for Prevention is a nonpartisan organization of business, nonprofit and government leaders who are working to make evidence-based disease prevention and health promotion a national priority. More information is available at http://www.prevent.org/.

BEST

Food makers to trim 1.5 trillion calories

Several of the nation's largest food companies say they will take 1.5 trillion calories out of their products by 2015 in an effort to reduce childhood obesity.

The companies made the announcement through the Healthy Weight Commitment Foundation, a coalition of retailers, food and beverage manufacturers and industry trade associations. They pledged to reduce the calories as part of an agreement with a group of nonprofit organizations concerned with childhood obesity, first lady Michelle Obama said last Monday.

WORST

One out of Three Teens Mistook Smokeless Tobacco Products for Candy

According to a survey administered by the Virginia Foundation for Healthy Youth, one out of three teenagers younger than 18 mistakenly identified a new type of smokeless tobacco product as candy or gum. The survey of about 1,400 Virginia residents, including 728 younger than 18, asked them to identify package images for several types of new, smokeless tobacco products, as well as package images of mints and gums. About 39 percent of the respondents younger than 18 identified Camel Orbs, an oral tobacco product that dissolves in the mouth and delivers nicotine to the user, as mints or gum. Of the teenagers younger than 18 surveyed who do not currently use tobacco, 27 percent said they would try Camel Orbs based on packaging alone.

America’s “Family Doctor” speaks to Congress about Obesity Threat

US Surgeon General, Regina Benjamin told Congress yesterday that obesity “may dramatically impact the quality and longevity of life for an entire generation of children.” In forceful testimony before the Senate Committee on Health, Education and Pensions, Benjamin noted “the prevalence of obesity has increased dramatically in the United States, tripling among children and doubling among adults. Today, two-thirds of adults and nearly one in three children are overweight or obese.” She explained that from 1980 to 2008, obesity among adults rose from 13.4% to 34.3% and among children, rates rose from 5% to 17%.

The solution isn’t easy or quick but it is obvious and encouraging that the Obama administration is engaged. The Surgeon General explained that last month the President established a new Task Force on Childhood Obesity and charged it with reviewing all Federal programs dealing with child nutrition and physical activity and developing a national action plan. The National Action Plan is scheduled to be completed by May 9. Perhaps no less important, is the very visible role and support to this effort being given by First Lady Michelle Obama and her commitment to end “childhood obesity within a generation.” Her “Let’s Move” campaign is being supported by an innovative series of new web-based tools including the next generation Food Pyramid and USDA’s Food Environmental Atlas. These projects will help families make healthier food and physical activity choices and better understand national and local trends on food decisions.

Benjamin concluded her testimony with a simple but powerful message. “Instead of bombarding people with lists of what not to do, we need to empower them with what to do to promote health. Healthy eating and physical activity should be something all Americans want to do, not something they feel they have to do. We need to encourage people to take up activities that they enjoy, like swimming, dancing, or biking. We need to show them how healthy foods can be affordable, accessible, and delicious.”

Sage advice from the nation’s Family Doctor.

Posted by:
Ripley Forbes
Director, Government Affairs, Partnership for Prevention

Michelle Obama Speaks Out on President's Struggle to Quit

In a wide-ranging interview (“Michelle Obama: No longer a 'caricature”) published today in Politico, the First Lady “addressed a doctors’ report that the president is still smoking, saying he has found it difficult to quit amid the rigors of the presidency.”

“What the president struggles with is what every smoker struggles with, it’s a difficult habit to break. It’s understandable that he struggles with it. Do I want him to stop completely? Absolutely. And I will push him to do so, but it’s a process,” Michelle Obama said.

“I’ve never been a smoker so I can’t relate, but people who’ve smoked say like anything, you have dips and valleys, and to try to quit smoking in one of the most stressful times of the nation’s history is sort of like, you know, OK, he’s going to struggle a little bit. This may be the year he’ll struggle,” she said.

We know that quitting smoking is tough work. It takes persistence. That is why Partnership for Prevention and its ACTTION initiative are working to assure that health reform continues to include coverage and access to comprehensive smoking cessation services. But, no less important to successfully quitting, is having the kind of supportive family and workplace environment that is available to the President. I’m not worried about the President. With Michele in his corner he’ll get there.

Posted by:
Ripley Forbes
Director, Government Affairs, Partnership for Prevention

Michelle Obama's Anti-Obesity Campaign is OK, but What About Health Care?

Writer Sarah Wildman suggests that one asset President Obama has yet to use in getting health reform over the goal line would be to enlist help from the First Lady. In an engaging piece of “what if” writing, Wildman argues that Mrs. Obama’s enormous popularity gives her a potentially powerful platform to show Americans that health reform is an “apolitical” problem that affects us all.

Wildman is disappointed that the Mrs. Obama stayed in the family garden focusing her time on the important but “safe” First Lady-like issue of childhood obesity.

“At a moment when an entire year's worth of bickering over health care reform has unraveled into a partisan wrestling match, and the very word "reform" has nearly ceased to be meaningful, tackling obesity is cheerfully unobjectionable. Laudable even. But it's not the most important thing on the agenda right now… As a concept it vaguely brushes up against the health care reform debate but without, in reality, getting anywhere close.”

Wildman argues that the First Lady should use her popularity “to get America to understand how very nonpartisan health care reform might be? … The First Lady could have gathered together a task force comprised of a clutch of women -- moms, mostly -- and presented their stories, simply and without fanfare, to highlight how un-family friendly our current insurance policies are. How anti-woman. How anti-mother."

She might have brought in, say, a widow who lost health insurance after her husband died, therefore leaving the family uninsured. Women, she would have pointed out, are more likely to be on their husband's insurance than vice versa, leaving them vulnerable in the event of divorce, or death, or job loss. She might have invited a young, entrepreneurial would-be mother who desperately sought health insurance to cover a potential future pregnancy, but discovered there was no way to sufficiently cover maternity on the individual insurance market. She might have shown America a mother who owns her own business and discovered, happily, she was pregnant and that, unhappily, she could not find health insurance to cover the prenatal care, labor, and delivery.”

Wildman writes that the First Lady could have told the country that “On the individual market, pregnancy … is a pre-existing condition. Most insurance companies will not allow a woman to purchase insurance once she is already with child. Worrisome, the First Lady would have said, because this woman now has to decide between caring for her fetus and going into debt. Maternity benefits, she would have explained to the cameras, are never a guarantee.”

At the moment health reform appears stuck between a partisan divide. Although many of us are rightfully focused on the important nuances of prevention coverage and policy, the larger context of health reform – coverage, fairness, quality -- is fundamental to our national character. The First Lady can do much to remind us of this even as we are called to become more physically active and less attracted to junk food.

As we enter the final quarter of play lets remember that health reform is a team sport and no one should be left on the bench.

Posted by:
Ripley Forbes
Director, Government Affairs
Partnership for Prevention

The End of Obesity?

An article in the 2-5-10 issue of National Journal by Neil Munro says “The campaign against fat has failed, even backfired. Maybe it’s time to emphasize fitness instead of weight.”

The Journal notes “The XXXL-sized failure by government-funded public health professionals is demonstrated by the federal Healthy People 2010 education program, which in 2000 set a goal of reducing the obesity rate from 30 percent to 15 percent by this year. The rate has since stretched…to 33.8 percent of the adult population...”

Clearly the growth in obesity over the past decade suggests the need for a new approach. The article quotes a number of public health experts advocating that “government policy should shift away from condemning obesity and fatness toward promoting healthy lifestyles for everyone – fat and thin, slim and obese. Evidence is mounting that making people feel bad about their weight can lead to serious medical and lifestyle problems”


The article notes that “Michele Obama’s childhood-obesity campaign envisions government playing a larger role in getting people to live healthier lives.”


The article also highlights CDC’s 2009 recommended community strategies and measurements to prevent obesity. The RECOMMENDATIONS are especially useful in light of Partnership’s growing work to introduce health considerations into transportation policy. Nat’l Journal writes that the CDC recommendations: “…included a call for local government to … promote the rebuilding of neighborhoods and towns that encourage people to walk, bike, or take public transportation rather than drive.”


Ripley Forbes
Director, Government Affairs
Partnership for Prevention
rforbes@prevent.org

First Lady to Lead Childhood Obesity Initiative

Michelle Obama says she will launch a major initiative in February to combat the problem of childhood obesity. She mentioned the upcoming effort at a meeting of the U.S. Conference of Mayors, saying she wanted "to put in place commonsense initiatives and solutions that empower families and communities to make healthy decisions for their kids."

Under the initiative, she says, the federal government will work with local officials and leaders in the foundation, business and non-profit sectors to increase the number of schools that serve nutritious food, provide more opportunities for kids to be physically active and give more communities access to affordable healthy food.