Protein-Laced Vodka Targets the “Health Conscious”

Billed as "alcohol for the health-conscious" the new, patent-pending Devotion Vodka is being marketed to active, fitness-oriented individuals who also enjoy an active nightlife. But not everybody’s drinking to that. “The health argument this company and its president has latched onto and promoted – that alcohol is good for your health – has been debunked as myth,” says the California-based The Marin Institute: “Yet PR flacks and media outlets continue to push news stories like the introduction of Devotion as another example of the healthy benefits of alcoholic products.”